About the Guide

The Essential Guide to B2B Loyalty is an e-book published in bi-weekly installments by Reward Paths. The book provides an essential overview of every aspect of building customer loyalty in the business-to-business (B2B) services space. Whether you're selling goods and services to small-to-medium (SMB) business owners, a wholesaler selling to contractors, or a professional selling your services to other professionals, the B2B Loyalty Guide provides you with the tools and best practices to build customer loyalty that lasts.

See below for the Table of Contents.

TABLE OF CONTENTS

Introduction
  • The state of B2B Loyalty
  • Customer acquisition vs. customer retention
  • Why loyalty marketing works in B2B environments

The Consumer Inside
  • The similarities between B2B customers and consumers
  • The psychology of customer loyalty
  • The different types of B2B customers 

Customer identification
  • Challenges in the B2B database
  • The importance of the customer identifier
  • The core types of customer data