About the GuideThe Essential Guide to B2B Loyalty is an e-book published in bi-weekly installments by Reward Paths. The book provides an essential overview of every aspect of building customer loyalty in the business-to-business (B2B) services space. Whether you're selling goods and services to small-to-medium (SMB) business owners, a wholesaler selling to contractors, or a professional selling your services to other professionals, the B2B Loyalty Guide provides you with the tools and best practices to build customer loyalty that lasts.
See below for the Table of Contents. |
TABLE OF CONTENTS
Introduction |
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The Consumer Inside |
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Customer identification |
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